In a recent article titled ‘Abortion in/as a Consumer Structure’ for Solidarity: The Journal of Catholic Social Thought and Secular Ethics, Dr. Matthew Tan, a Lecturer in Theology and Philosophy at Campion College Australia, suggested that the Church needs to assert itself as an ‘alternative public’ in the marketplace.
According to Tan the real battleground where issues like abortion are to be engaged in is the ‘community called “the market”[i],
‘In consumer culture everything is reduced to a commodity and the market is the community’[ii]. He explains that ‘bodies become units of exchange. Greater value is attributed to those with the greater buying power’[iii]…
Enter a ‘politics of visibility’ where bodies are:
‘reduced to a blank slate whose sole worth lies in its ability to exalt the logos that hang off it[iv]… Mere existence then becomes ‘dependent on performance and audience. Self itself becomes dependant on visibility’[v]
In response to this the Church needs to engage by seeing through the ‘lens of economic efficiency’. It needs to engage as a ‘public in its own right to challenge to the public circumscribed by state and society’.
This is as opposed to allowing itself to be simply relegated by society and politics to function in a private ancillary role e.g.: ‘chaplaincy’.
How can the Church apply its resources in presenting itself as an alternative?
Tan suggests that the language of the Sacraments meet the language of commerce, ‘in particular the Eucharist’.
Here the Church can assert itself as a direct:
‘counter-structure’ to the consumerist ‘logic of efficiency’ because the Eucharist ‘undoes the logic of efficiency by challenging the logic of resource scarcity that mandates the need to ensure efficient management. The Eucharist challenges this by positing counter-logic of plenitude where people ‘receive without charge [and] give without charge’
‘The Eucharist can challenge the very foundations on which contemporary socio-political arrangements are grounded. Because of this, the Church’s task of producing its own fields via sacramental practice will ultimately call into question the Church’s own political positioning’
‘This alternative public…contains an alternative structure and is one in which the imperative to consume others is seen as an aberration rather than the norm. If the structure of consumer practice is implicated in the normalisation of abortion, the Church can only comprehensively undercut that normalisation by supplementing its discourse asserting the personhood of the foetus with its own counter-structure. In so doing the church will need to go beyond making claims that are allegedly recognisable to all endowed with reason. Through its own sacramental economy, it would need to be engaged in the production of practices that declare an allegiance that is contrary to the state/society/market complex’
Even though, they are in fact very political, I am not sure the sacraments (primarily Baptism and Communion – for those us reading Tan who are Protestants) should be employed as a purely political and financial tool. This is because the purposes of the sacraments are firstly about recollection. Secondly, relationship and then, only in a final sense, does it become about transformation.
I wonder though if Tan is in fact talking about marketing the church and its practices better. For example: Does this counter logic advocate that the Church view itself as a corporation and set itself apart from other corporations such as McDonalds, Apple or Microsoft?
If so, are we talking about taking up the very thing only God can do and does?
For the church the marketing of the message seems to be the evangelical outer workings of the people working with God, whereas the latter marketing of the church appears, at least in an exegetical understanding of scripture, to require and consist of the present participation of the Holy Spirit, in both external and internal evangelical work of God for the children of God.
Would this human effort to commercialise the sacraments then further diminish the transcendent point of reference which appears to be abandoned by modernity’s extreme focus on ‘surface over substance’; i.e.: material gain measuring a persons net worth?
I only ask this because it is my only hesitation in completely agreeing with his point of view. This doesn’t negate the strategic importance of Tan’s thinking here. There is potentially a lot good from which good things could grow out of what he is suggesting.
To witness the Church having its task of proclamation really heard and appreciated, on any level in real time, is energising. To engage as a serious alternative to the alternatives, is a privilege of freedom, that none of us in the church ought to remain complacent about or take for granted.
[i] Tan, M. 2014 Abortion in/as a Consumer Structure, Solidarity: The Journal of Catholic Social Thought and Secular Ethics: Vol 4: Iss.1, Article 7,p.7
[ii] Ibid, p.11
[iii] Ibid, p.8
[iv] Ibid, p.7
[v] Ibid, p.9